Crunchyroll announced in an email to its users on Friday that it is increasing its subscription price for new users for its One-Month Premium membership plan from US$6.95 to US$7.99, and its Twelve-Month Premium membership plan from US$59.95 to US$79.99 for new users effective on May 1. The updated prices will take effect for existing users on August 1.
European prices will increase from £4.99 to £6.50 for the One-Month Premium membership plan, and from £39.99 to £64.99 for the Twelve-Month Premium membership plan.
The price increase affects users in the United States, Great Britain, Australia and the Nordics. The increase is the first major price increase in the service's history.
AT&T announced last August that it had acquired the entirety of Otter Media, the holding company that operates Crunchyroll and VRV's parent company Ellation, from its previous co-owner The Chernin Group. AT&T announced at the time that it planned to fold the company into WarnerMedia.
WarnerMedia, the new content company created after AT&T's acquisition of Time Warner last June, announced a reorganization of its divisions earlier this month that will bring many of its subsidiaries and brands — including Otter Media, Cartoon Network, Adult Swim, and Boomerang — into a single "Global Kids & Young Adults" unit.
Thanks to John Ellis and aoi for the news tips.
Sources: Tech Crunch (Anthony Ha), email correspondence