One of the hottest global trends in the auto industry is the growing popularity of pickup trucks as lifestyle vehicles. In the U.S., several pickups are now the top-selling vehicles in the country’s luxury market and have become the vehicle of choice for celebrities.
Once the tool of choice for people whose business required heavy towing, payload and off-roading, pickup trucks like the Ford Ranger have evolved into modern lifestyle vehicles that offer the same comfort and technologies as cars, but with the versatility and toughness to function as a workhorse, business partner, family vehicle, and anything in-between. Work or play, the modern pickup truck is the ultimate expression of independence and local enterprise.
“The Ford Ranger has truly set a benchmark in the country’s growing pick-up segment, complementing the diverse needs of today’s customer–whether for work or play,” said Ryan Lorenzo, AVP, Marketing, Ford Philippines. “Our customers appreciate the versatility of the Ranger and its ability to seamlessly transition from a daily workhorse and utility truck to a family weekend vehicle with its combination of stylish refinement and total capability backed by its Built Ford Tough credentials.”
Here are a few of the reasons why the Ford Ranger is the perfect vehicle to fit any lifestyle:
Tough When You Need It
Whether you’re hauling equipment to an off-road job site or moving the family across town, the Ranger’s cutting edge 10-speed automatic transmission and refined 2.0-liter Bi-Turbo engine delivers all the power and torque you need to tackle most jobs.
With the Ranger’s 1.3-tons maximum payload and 3,500-kg maximum towing capacity, you can carry everything from cylinder blocks to machinery, ATVs, or camping equipment. With the Tailgate with Lift Assistance, Ford has made loading and unloading effortless.
To help you work smarter, the Ranger is loaded with technologies like Hill Launch Assist, which stops roll-back when starting or reversing uphill and Active Park Assist, which finds parallel parking spaces and practically steering itself to a parking slot.
Stylish and Smart Choice for Any Function
While you need a truck that can claw through mud and traverse flood waters, you also want something that cleans up nicely and looks as comfortable in the middle of the city as it does in the countryside. In the Ford Ranger, refined design appeal and power live together, in a beautiful face and tough body.
More than just a pretty face, the Ranger also has brains and comes equipped with state-of-the-art technologies. With the Ranger’s voice-activated SYNC 3 infotainment system, you can easily join a conference call about next week’s project, talk to your kids while you’re stuck in traffic or just browse your favorite playlist, all while never taking your hands off the wheel and your eyes off the road.
Keeping You Safe At All Times
To help reduce the risk of an accident or collision, the Ranger’s Autonomous Emergency Braking (AEB) feature can detect both vehicles and pedestrians and sends audible and visual warnings to alert you about an impending frontal collision. If you don’t react quickly enough, AEB will automatically apply the brakes to lessen the impact of a collision.
With the Lane Keeping System feature, the Ranger uses sensors to detect when it begins to drift out of its lane unintentionally. When it does, the steering wheel will begin to vibrate and warn the driver.
Special Deals for the Ranger
Ford is offering the Ranger 2.0-liter Bi-Turbo Wildtrak 4×4 AT with a cash discount of PHP60,000, while the Ranger 2.0-liter Turbo Wildtrak 4×2 automatic and manual transmission variants come with a cash discount of PHP40,000 until March 31, 2019. The special deals are available from any Ford dealership nationwide.
For more details about the Ranger, visit a Ford dealership nearest you or https://www.ford.com.ph/trucks/ranger/.