Italian bike MV Agusta has been relaunched in the country in its bid to showcase its motorcycles in such a way that it will exude emotions.
During its recent launch, the brand welcomed guests with an industrial spectacle featuring some of its iconic designs and engineering technology.
Leading the grand reveal and brand relaunch was MV Agusta’s Head of Sales Far East, Judah Sangaran.
“It brings me great joy to be here for the MV Agusta brand launch in The Philippines. After quite a number of years, we have finally arrived in the Philippines with a beautiful showroom in Caloocan, and an exclusive MV Agusta store will be open by the July this year,” Sangaran announced.
“MV Agusta has come a long way in these last five years. We have a new CEO, Mr. Timur Sardarov, since November 2018, and with his leadership together with the President, Mr. Giovanni Castiglioni, we have tremendously improved our spare parts availability and delivery, and production of our bikes are on a rise,” Sangaran added.
A total of five handcrafted models will comprise the lineup of MV Agusta that will be highlighted in its showroom.
These are F4, F3, Brutale, Dragster, and Turismo Veloce.
The distributorship of these handcrafted motorcycles will once again be taken care of by its previous partner, Motostrada.
Motostrada CEO Emmanuel Lu noted MV Agusta’s plans on taking the brand’s story to a whole new level.
“This evening is all about rebirth. A renewed vow. A brand new journey. We believe that our commitment is not just about building motorcycles–it is, in fact, creating motorcycle art,” Lu claimed.
The prices for the makes and models are as follows:
The F4 starts at PHP1.3 million up to PHP4. 6 million with five variants; F3 at PHP1.1 million to PHP1.5 million with four variants; Brutale ranges from PHP980, 000 up to PHP1.6 million with six variants to choose from; Dragster from PHP1.3 million to PHP1.5 million with four variants; and Turismo Veloce from PHP1.1 million to PHP1.6 million.