Suzuki Motorcycles–a division of Suzuki Philippines Incorporated–remains to be one of the top four Japanese motorcycle brands in the country.
This after finishing strong in the first quarter of the year.
Based on the data of the Motorcycle Development Program Participants Association, Inc. (MDPPA), Suzuki motorcycles had a 36-percent increase in sales for the first three months of the year.
This is after the brand’s first quarter sales records in 2018, Suzuki showed an eight-percent increase in sales from 2017.
Suzuki, which will be celebrating its 100th year in 2020, now holds a 13-percent of the total market share in the country, growing by two percent as compared to last year’s.
The stellar performance is attributed to the brand’s sales achievement in the Underbone and Scooter categories as a by-product of the brand’s integrated sales, marketing, and brand communication strategies.
The records affirmed Suzuki as now the most preferred Underbone maker in the Philippines, with a 45-percent market share in the said category, due to the steadfast domination of the Underbone King, the Suzuki Raider R150, and the No. 1 Selling Underbone Motorcycle in the Country (Underbone Leisure Category), the Suzuki Smash.
Aside from that, the Suzuki Skydrive Sport, which was launched last year, was instrumental for the Japanese giant’s growth of 357 percent in the Scooter category.
In a statement, Suzuki Philippines Incorporated, which is also one of the top performing markets among all Suzuki motorcycles’ subsidiaries in the world, is eyeing for a “bright and optimistic 2019.”